Our Email Marketing has a goal to increase sales. We are 100% successful.
May Sky’s Email Marketing is a robust, cost effective platform that engages your leads with clickable, targeted content and individual follow-up, guiding your lead to buy your product or service.
Email Marketing is the most cost effective way to build new business and to retain current customers. Hands-down. Flat-out. Bottom-line.
Tell us how do you do it May Sky!
STEP 1: WE NURTURE & BUILD A TARGETED EMAIL LIST
We work with your current list and build upon it. If you do not have a list, we start one for you. May Sky has proprietary platforms to help you build an email list quickly, cost-effectively and responsibly. Plus, you own it all!
STEP 2: WE DESIGN BRANDED EMAILS FEATURING CLICKABLE IMAGES & LINKS
We will make your new leads and the leads on your current lists who have yet to engage - ENGAGE. We will track every click and report to you exactly what is happening in your campaign. Transparency is the key to good decisions!
STEP 3: WHEN THEY CLICK, WE FOLLOW UP. WHEN THEY DON’T, WE FOLLOW UP
We design follow up emails specific to links in your campaign. When a user clicks, we send the appropriate next email. And if they don’t - we send them some encouragement. This is the key to effective email marketing. It works!
STEP 4: ASSESS THE DATA OUR PLATFORM GENERATES
We review and assess all of the data that our platform generates and, combined with our creative awards and marketing successes, we develop campaigns to increase your sales.
DOES MAY SKY HAVE ITS OWN EMAIL PLATFORM OR WILL YOU USE OURS?
May Sky is officially partnered with Constant Contacts where we create dedicated client platforms within Constant Contacts (never shared with others) to build, deliver and review all of the amazing data we generate. OR, we can use your current platform once you invite us in. We’ve done it both ways!
IS THIS EXPENSIVE?
Think of it this way - NO.
In fact, it will probably become your least expensive marketing tactic that converts the most.
CLIENT PROFILE
Email Examples + Reporting
WHO IS MORTON WILLIAMS?
With 15 locations and millions in customers and sales, Morton Williams is NYC’s largest family owned supermarket chain.
THE ISSUE.
Morton Williams was seeing a shift in customer retention. Their email database was old and non-responsive. They needed to buid a fresh new list and to communicate in a cost-effective, geo-targeted, well-branded, and engaging way.
WHAT WE DID.
Our Email Marketing campaign began by cleaning their current email lists and by adding new people who wanted to learn more about Morton Williams. As lists were being built, we developed emails featuring original photography, strategically placed links, and well-branded copy. The result was extraordinary, with their email database growing from 4k to over 35k active subscribers. Since we started, Morton Williams has opened new locations and continues to be an industry leader.
